Turning consumer goods into objects of value
By embedding patented OOV tag technology into everyday products, we create secure ownership records and this enables lasting value growth for consumers.
Unbreakable ownership
New economic system
Incentives customers
OOV Tags
Unbreakable ownership New economic system Incentives customers OOV Tags
Impact
We want to create a world where the products we own are valuable, and not waste. The longer you keep your products, the more valuable they become.
Consumers are among the most important parts of the economy, yet they are sidelined and excluded from the value creation.
OOV is a technology platform that democratizes the economy, empowering people.
ENVIRONMENTAL IMPACT
If 10% of consumers extend their clothes’ lifespan by 50%…
of CO2 emissions would be removed from the earth
Removing 1.5 million cars from the road for a year
Removing 7,000 transatlantic flights yearly
Planting 47 million trees and growing them for 10 years
Unbreakable ownership - We turn consumer goods into valuable assets through our OOV ownership tag
Incentives consumers - For taking care of their product and recycle, with this OOV closes the loop
Drag the slider to explore how the value changes over time.
Example curve shown for illustration.
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OOV turns every product into a living relationship with its owner. When ownership can appreciate in value, loyalty rises—lifting LTV, creating network effects, and lowering CAC.
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A patented, mobile-first tag gives each item a secure, unclonable identity and a direct, permissioned channel to its owner. Unlike NFC/RFID programs, it works seamlessly through our app, keeping your brand one tap away across purchase, use, resale, and recycle.
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Lifecycle insights power targeted campaigns, smarter R&D, and new revenue from resale. Shift more budget from rented attention to owned relationships—and turn buyers into long-term fans.
Brand testimonials
“OOV brings our vision of long-lasting products to life, and knowing that our customers grows wealth with us through the OOV tag makes it so much more than fashion. It feels like we’re building a future together.”
- Filippa Sekkelsten, Founder of Silent Mouse.
